JHART

Brief:
The project was to design a full brand package for a luxury company that hand-draws animal portraits and prints them onto high-quality products. The branding needed to balance friendliness with a sleek, professional aesthetic, reflecting the craftsmanship behind each piece.

Design:
The brand’s look mirrors the products themselves, clean, vibrant, and often presented on crisp white backgrounds. The logo uses a script, signature-style typeface, adding a luxurious touch while showcasing the artistry and attention to detail that goes into every portrait and product.
Teal was chosen as the primary color to give the brand a unique, high-end, and trustworthy feel, while also emphasizing the creativity at its core. A heart shape placed between the ‘J’ and ‘H’ in the logo subtly nods to the business name, ‘Hart,’ while also conveying the love and care poured into each design.

The rest of the brand assets follow these same principles, white and teal dominate the coloUr palette, and hand-drawn animals are used wherever possible to enhance advertising materials. Each element is slick, clean, and modern, ensuring a consistent look and feel across all media channels. A secondary, easy-to-read typeface complements the signature logo type, creating a clear visual hierarchy and polished presentation throughout the brand.