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JHART
Project Type
BRAND PACKAGE • PRINTED ADVERTISING • DIGITAL MARKETING
Brief:
A full brand package was created for a luxury company specializing in hand-drawn animal portraits on premium products. The branding needed to feel both approachable and refined, reflecting craftsmanship and artistry.
Design:
The identity is clean, vibrant, and often set against white backgrounds. A signature-style logo with a heart detail conveys luxury, creativity, and care, while teal serves as the primary color for a unique, trustworthy, high-end feel. Hand-drawn animals feature throughout, supported by a crisp secondary typeface. The result is a polished, modern brand with consistent use of white and teal across all assets.
