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ALTERECO
Project Type
BRANDING • PACKAGING • DIGITAL MARKETING • PRINTED ADVERTISING
Brief:
AlterEco is a sustainable food brand bringing eco-friendly, ethically produced food to everyone. The branding needed to feel fresh, modern, and trustworthy, while clearly standing out from typical “green” brands.
Design:
The logo combines a minimalist flower mark with a rounded sans-serif typeface for an organic yet contemporary feel. Packaging takes cues from nostalgic modernist design, using eco-friendly materials and a bold color palette to ensure strong shelf presence. Social media and website layouts follow the same clean, structured look, reinforcing brand consistency. Seasonal labels, simple in store displays, and versatile video ads highlight sustainability while building trust and recognition.
