HOLME VILLAGE PRE-SCHOOL

Brief:
Design a fresh brand identity for a pre-school which looks friendly, homely and fun.

Outcome:
A brand identity which is fun, colourful and modern whilst staying away from any ‘cringy’ designs which can often be found in the industry.
The use of warm colours tells the audience that this is a safe place that will feel like a home from home for the children, installing trust in the audience. The fun typefaces add to the welcoming feel of the logo and the uneven placement shows movement, representing all the fun activities that the children do at the pre-school. The abstract lines on a couple of the letters look like a typical child’s sunshine drawing, they’re a lovely addition which adds to the warm, welcoming feel of the logo.
Following on from the logo design, I designed some cute, woodland animals and other brand illustrations which are unique to the brand to be used for various marketing materials. Lastly, I created a brand guideline document which outlines how to use the logo, what colours and fonts to use and all the added brand illustrations that I had designed to ensure any future designs are consistent and on brand.