STACK SHACK

Brief:
The goal was to design a funky, high-impact brand package for a new burger van business. The project included creating a logo and submark, developing a complete brand style and assets, designing van graphics, and producing eye-catching packaging designs.

Outcome:
The result is a dynamic brand built around a clever burger-shaped logo, created using stacked typography. Snazzy type and a bold black-and-yellow color palette give the brand a fresh, youthful energy that speaks directly to a young adult audience. The punchy yellow does more than grab attention — it stimulates appetite, making passers-by hungry the moment they spot the van. This bold, chunky text style carries consistently across every touchpoint, from the packaging to the van itself, ensuring a cohesive and memorable brand presence.